Enterprise · Nonprofit · Digital Platform · Case Studies
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The following case studies span digital platforms, market expansion, financial operations, and organizational design. While the environments vary, the strategic and operational disciplines are directly applicable across enterprise, technology, healthcare, and nonprofit sectors.
Digital Platform1M+ UsersOperations
Architecting a First-of-Its-Kind Digital Engagement Platform at Scale
The Challenge
In 2019, the organization had a growing digital platform but lacked structured systems, training, and infrastructure to effectively support 500K+ users which would eventually grow to 1.2M subscribers.
My Approach
- Developed and implemented training programs for staff and volunteers
- Built the operational framework to support user engagement and platform management
- Led 3 major iterations over 6 years, evolving systems as the community grew
- Partnered cross-functionally to align operations, engagement, and leadership
Impact
- Built the operational infrastructure supporting a digital engagement platform that grew from 500K to 1.2M+ subscribers
- Established enterprise-grade operational systems enabling high-volume, high-quality engagement
- Built repeatable frameworks that allowed leadership and staff to manage complex interactions efficiently
- Created enduring infrastructure that continued to evolve with organizational growth over six years
Market ExpansionData Strategy20 MSAs
Data-Driven Market Expansion Strategy Achieving 90% Target Market Penetration
The Challenge
The organization set a goal to expand community presence across the top 20 MSAs, but execution lacked alignment efforts were fragmented, resulting in inconsistent impact and limited scalability.
My Approach
- Architected a data-informed market strategy and five-stage lifecycle framework: Reach, Activation, Engagement, Connection, and Retention
- Mapped all digital and in-person touchpoints to identify drop-off points and engagement gaps
- Leveraged ESRI and executive-level data storytelling to visualize market opportunities and guide stakeholder investment
- Developed a focused investment strategy prioritizing high-opportunity markets and mid-funnel engagement
Impact
- Achieved organizational presence in approximately 90% of target markets through a unified, data-driven strategy
- Directly influenced stakeholder and donor investment decisions through compelling data narratives
- Transformed success metrics from activity-based to outcome-based: connection, engagement, and retention
- Built a scalable market expansion model that linked geographic growth with measurable community impact
Workforce Scaling80K+ InteractionsAI-Powered Ops
Scaling a Digital Engagement Operation to 80,000+ High-Impact Interactions
The Challenge
A first-of-its-kind digital engagement platform was built from the ground up within a complex, multi-entity enterprise. As the platform scaled globally, leadership needed to maintain quality and consistency while transitioning from an internal staff model to a distributed workforce without an existing operational playbook to draw from.
My Approach
- Designed a comprehensive operational playbook and training curriculum to standardize quality across all team members
- Deployed AI-powered knowledge base and automated response systems to ensure 24/7 operational coverage
- Built cross-functional workflows and coordination frameworks for internal staff and distributed volunteers
- Developed a full volunteer lifecycle program including recruitment, onboarding, engagement, and retention
Impact
- Successfully scaled the team from internal staff to a high-performing distributed volunteer workforce
- Facilitated 80,000+ meaningful engagements over six years with consistent quality standards
- Standardized operations improved engagement quality, response consistency, and participant outcomes
- Established a sustainable, replicable operational model that continues to support long-term platform growth
Raising $5.1M Through Strategic High-Capacity Donor Engagement Programs
The Challenge
A complex enterprise organization with real estate holdings, digital platforms, and global initiatives had high-value stakeholders contributing consistently but no strategic framework to deepen those relationships or convert transactional support into long-term, high-value partnership. The untapped revenue and relationship potential was significant.
My Approach
- Implemented a transformational donor engagement model grounded in intellectual, emotional, and relational investment to deepen long-term commitment
- Led end-to-end strategy and execution for multi-year donor retreats, aligning vision, messaging, and measurable outcomes
- Developed the organizational case for support including donor journey mapping and tiered investment opportunities
- Directed cross-functional teams across programming, operations, logistics, and experience design
- Curated premium, high-touch retreat environments that elevated donor connection, trust, and organizational commitment
Impact
- Raised $5.1M across 2 retreats and 1 micro-retreat
- Increased donor engagement through shared experiences, trust, and community-building
- Strengthened long-term donor relationships and repeat participation
- Established a repeatable model for high-capacity donor cultivation and investment
Let's Build Your Retreat
Financial Operations$15M+ BudgetEnterprise
Restoring Financial Stability Through Strategic Budget Redesign and Oversight
The Challenge
A multi-entity enterprise managing real estate, digital operations, and global programs faced recurring budget shortfalls and limited financial visibility across its portfolio. Without a disciplined operating model and cross-entity accountability structures, resource allocation remained misaligned with strategic priorities threatening long-term organizational sustainability.
My Approach
- Selected by executive leadership to expand organizational scope and assume oversight of finance and accounting operations
- Conducted a comprehensive diagnostic of revenue streams, expenditures, and internal control structures
- Led a full budget recast, realigning financial actuals with a realistic, strategy-driven operating plan
- Redesigned financial controls, reporting frameworks, and cross-functional accountability structures
- Served as a strategic partner to senior leadership, ensuring all financial decisions aligned with organizational priorities
Impact
- Established a sustainable, strategy-aligned budget framework that eliminated recurring shortfalls
- Dramatically improved financial transparency and cross-functional accountability across the organization
- Achieved clean audits each fiscal year under this operational model
- Positioned the organization for long-term financial health, stability, and strategic investment capacity
Organizational Design25% Faster ExecutionTeam Performance
Building High-Performing Teams: 95% Alignment and 25% Faster Execution
The Challenge
While teams were talented and capable, they lacked clarity on how to leverage individual and collective strengths most effectively creating inefficiencies, misalignment, and inconsistent execution.
My Approach
- Deployed The Table Group's Working Genius framework to systematically assess and optimize individual and collective team performance
- Facilitated structured sessions to map each team member's Genius, Competency, and Frustration areas across all functions
- Applied assessment insights to redesign team structures, clarify role ownership, and eliminate workflow redundancies
- Established a shared organizational language and decision-making framework that transformed team collaboration
Impact
- Achieved 95% cross-functional alignment, significantly reducing duplicated effort and operational waste
- Increased team efficiency by 20 to 30% through strength-based role assignment and workflow redesign
- Improved on-time project delivery by 25% by eliminating communication bottlenecks and clarifying ownership
- Built cohesive, resilient teams with sustained high performance validated through engagement scores and goal attainment metrics
Chericka Johnson Executive Leader at Churchome under Judah Smith
About Chericka Johnson and Churchome
Chericka Johnson served as a Strategy and Operations Executive at Churchome, the global multi-entity enterprise led by Pastor Judah Smith and Chelsea Smith. Churchome is a Seattle-based organization with a global community of over 1.2 million members, digital platforms, real estate holdings, and worldwide outreach initiatives. Notable members of the Churchome community include Justin Bieber.
Chericka Johnson received a letter of recommendation directly from Judah Smith and Chelsea Smith, the senior leaders of Churchome, commending her executive leadership, strategic oversight, and organizational impact during her tenure of over six years.
During her time at Churchome, Chericka Johnson built and scaled the operational systems behind a digital engagement platform that grew to 1.2M+ subscribers, raised $5.1M through strategic donor cultivation retreats, oversaw $15M+ in organizationall budgets, and built the operational infrastructure behind one of the fastest-growing digital faith communities in the world.
Chericka Johnson is now available for COO, Chief of Staff, VP Strategy and Operations, and executive leadership roles in Seattle and remotely, bringing the operational expertise developed at Churchome to mission-driven enterprises across sectors.
Frequently Asked Questions
- Who is Chericka Johnson?
- Chericka Johnson is a Strategy and Operations Executive based in Seattle, Washington. She is the former executive leader of operations and digital engagement at Churchome, the global enterprise led by Judah Smith.
- What is Churchome?
- Churchome is a multi-entity nonprofit enterprise headquartered in Seattle, led by Judah Smith and Chelsea Smith. It operates digital platforms serving 1.2M+ subscribers, real estate holdings, and global outreach initiatives. Notable community members include Justin Bieber.
- What did Chericka Johnson do at Churchome?
- Chericka Johnson served as an executive leader overseeing strategy, operations, digital engagement platforms, donor cultivation programs, financial oversight, and organizational performance at Churchome under the leadership of Judah Smith.
- Does Chericka Johnson have a connection to Judah Smith?
- Yes. Chericka Johnson worked directly under the leadership of Judah Smith and Chelsea Smith at Churchome for over six years and received a personal letter of recommendation from them upon the closure of her department.
- Is Chericka Johnson available for executive roles in Seattle?
- Yes. Chericka Johnson is actively seeking COO, Chief of Staff, VP Strategy and Operations, and VP Programs and Impact roles at mission-driven organizations in Seattle and remotely across the United States.
